The cabinet secretary Ministry of Tourism Alfred Mutua has called out for the privatization of some state-owned hotels.
According to the CS, who attended the prize-giving ceremony at Zayed Children School in Mombasa County, this move will ease the financial constraints that the hotels face.
The move will also reduce the burden on the national exchequer since some of the hotels were technically insolvent.
“It’s crucial to intervene and rescue these establishments from their current predicament, which has been exacerbated by a decline in quality over,” he stated on X.
The CS further asserted that the move will boost the performance of the tourism sector.
Mutua further urged county governments to be transparent in the privatization process of these hotels.
“Despite anticipated opposition, such as Kakamega County’s resistance to the privatization of Golf Hotel, the overarching goal remains to enhance the performance of the tourism sector,” he stated.
The Cs also called out for reforms in marketing strategies which will in turn attract more charter flights and cruise ships, especially at the coast so as to propel tourism numbers and also elevate visitor’s experience in the region.
“I delineated proposed changes in marketing strategies aimed at rejuvenating tourism, particularly along the coast. Plans include attracting more charter flights and cruise ships, with the ultimate aim of bolstering tourism numbers and elevating the overall visitor experience in the region,” he stated
